With the Support of COFETEL

Next Generation VAS: Entertainment,

Applications, Advertising & Broadband

February 1st & 2nd  2011

México City, México

Open: Preconference Appointment Tool

Register now

$495.00

Accomodations at the Presidente Intercontinental at US$130 per night

Frecuencia Latinoamerica announces Mobile Mexico and Central America Summit 2010, MMCS, the conference focalized in the present and future of the Mexican and Central American telecommunications markets.

According The Competitive Intelligence Unit, more than half of telecommunications revenue in Mexico belong to the mobile segment, representing 55.1% of the sector.

However, the country is lagging behind in mobile service penetration, compared with others Latin America countries -79% vs a regional average of 91%. Mexico is also lagging behind in 3G services adoption, while the regional average is 4% in Mexico reachs 1.5% (3G Americas).

Facing this market situation, the mobile industry finds that value added services and mobile broadband technologies are the main partners to offer and enhance new and profitable products and servicies. Mobile marketing, mobile social networks and location based services are just some of highlights of the new monetization opportunities.

Confirmed Speakers / VIPs

>> >> >> >> >> >> >> >> >> Representante de la Cofetel Gustavo Cantú, Vicepresidente Corporativo de Nextel Juan Gerardo Flores Ramírez, Presidente de la Comisión de Radio, Televisión y Cinematografía de la Cámara de Diputados   Seth Schachner, Managing Director, Strat Americas LLC and former VP, Digital Business Latin America, Sony Music Carlos Silva, Senior Alliance Solutions Manager, RIM  Joost Van De Velde, Director KCT Erasmo Rojas, Director of Latin America and the Caribbean, 4G americas Oscar Alberto Castillo Coria, Associate Director at Telefónica Internacional Pavel Alvarez Pedroza, Miembro del Comité de Marketing, Amipci Emilio Aliaga, Director of Content and Operation, Televisa Interactive Media Miguel Vera, Director Digital Media en MTV Networks Latin America Alejandro Navarrete, Director Cinit Representante del Iab México Said Schwarz, Director, Comtelsat Networks Juan Antonio Ramírez Márquez, Coordinador Jurídico Regulatorio en Alestra Sebastián Navarro, Executive Director and Founder, Global Crisis Foundation Ramón Fuentes Muñíz, CEO Addcel Arturo Robles, Presidente de Mobile Monday México Gabriel Sosa Plata, Profesor e investigador de la UAM Xochimilco Departamento de Educación y Comunicación Manolo Ruíz, Director de Ventas, Sustenta Alex Cortes, Director, Realidad Aumentada, Mataio's Partner and Reseller for Mexico Daniel Getzel, Director General, Mobext Christopher Heinze, Managing Director Latin America, Qualcomm Ernesto Piedras, Director General, The Competitive Intelligence Unit       Juan Carlos Nieto, Senior Account Executive, Inmobia

ComScore Inc stated that the social network growth in Mexico in 2009 has been significant: Facebook use increased to 145% and Twitter 935%. Moreover, Mexican and Brazilian social networks consumers are the more likely to spend time online, averaging 28 hours per month. 

For these reasons, players such as brands and the advertising industry are the key partners for future business. According MS&L Group (June), the brands believe that they will be deeply influenced by mobile social networks. Queried about which network will have the greatest influence, 17% said it will be the ones used in mobile phones and 12% mention networks based in location services. 

Likewise, traditional content offerings such as video or games, are facing the challenge of repeating their success by taking advantage of new technologies and business models. Juniper Research forecasts that revenues from mobile adult content and services are expected to reach $2.8 billion by 2015, driven primarily through the uptake of video chat and subscription-based services.

The VAS market situation needs dynamic and flexible business models and offers, which enable quick differentiation from competitors. Virtual application stores are tools that perform (according Yankee Group, the revenues from mobile downloads of applications will be in 2014 of 11 000 millions dolars), but not without significant challenges. 

If you want to share your benchmarks and experience, this is the time to submit a speaker proposal.

Register today and ensure your place in this pioneer and unique conference exclusively devoted to Number Portability in the Latinamerican market.

2010 Attendees

José Luis Peralta Higuera, Comisionado de la Comisión Federal de Telecomunicaciones. (Cofetel); Oscar Castillo, Associate Director at Telefonica Internacional; Marco Quatorze, VAS & International Roaming Director at Telcel/América Móvil; Carlos Cárdenas, Director de Operaciones de América Móvil; Said Schwarz, Director General, TinoTV Entertainment; Carlos Silva, Secretario de la mesa directiva del Instituto del Derecho de las Telecomunicaciones (IDET); Erasmo Rojas, Director of Latin America 3GAmericas; Saul Castro Escobedo 3G and VAS Director Iusacell S.A;. Gustavo Cantú, Vicepresidente Corporativo de Nextel; Arturo Robles, Presidente MoMo México; Felipe Muñoz, director principal de Yahoo! Móvil para Yahoo! Hispanic Americas y Brasil; José Luis Benavides, Benavides & Asociados, S.C;. Sergio Chueca, subdirector de Servicios de Valor Agregado y Contenidos de Telefónica de México; Daniel Getzel - Director General Mobext/Havas digital; Germán Saldivar, Subcomisión de Telecomunicaciones de la Barra Mexicana Colegio de Abogados BMA; Jose Carlos Mendez Berlin, Analista, Competitive Intelligence Unit; Jorge Eduardo González Alvarez, Subgerente de Portabilidad en Cablemas; Hugo Vicente Amezcua Melo, Alestra; Gustavo Leal, Subdirector de Contenido de Telcel; Alejando Padilla, Subdirector Jurídico de América móvil; Gabriel Sosa Plata, Profesor e investigador de la UAM Xochimilco Departamento de Educación y Comunicación; Mario Fromow Rangel, Telmex; Roberto López, Telcel; Javier Allard, Director General Amiti; Mads Galsgaard, Chief Marketing Officer of Inmobia Mobile Technology; Eduardo Ruiz Esparza, Presidente Nacional de Canietti; Iván Ruíz, Presidente del IDET y Socio de Borda y Quintana abogados; Rodrigo Sánchez, Country Manager de México, Wau Móvil; Claudio Schapsis, Location Based Services, Social Networking Strategic Development, Boards Advisor, Technology Mentor at BDNooZ; Rafael Olvera, Value Added Services Vice-Director, Huawei SW Mexico; Héctor Marín, Director de Desarrollo de Negocios Qualcomm; Diego Ramírez, Subdirector de Desarrollo de Negocios para el Caribe y Latinoamérica de Qualcomm; Pavel Alvarez Mendoza, V.P. de Mobile marketing de la Asociación de Mercadotecnia Directa y Director de Marketing de KTConexiones; Celio Rosa, Director, Business Development Latin America, Global SDP, Communications Global Business Unit, CGBU,

Oracle

For more information, please contact:
Anabella Marciello
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Ana Maria Yumiseva
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