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MOBILE MEXICO AND CENTRAL
AMERICA SUMMIT 2011
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February 1st & 2nd
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Please send any suggestions to: |
Anabella Marciello
Senior Editor and Agenda Coordinator
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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February 1st |
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TIME
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PANELS
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14.00 a 15.20
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PART I: Introduction
Mexican and Central America market statistics and status and its role in the Region. What can we expect from new players? Current atmosphere in light of Nextel and possibly future operators.
Ernesto Piedras, Director General, The Competitive Intelligence Unit
Erasmo Rojas, Director of Latin America and the Caribbean, 4G americas
Gustavo Cantú Durán, Vicepresidenet Corporativo de Nextel
Moderador: Arturo Robles, Presidente de Mobile Monday México
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15.20 a 15.50 |
Regulation and Competition
Keynote speaker. Mtro. Mony de Swaan, Presidente de la Comisión Federal de Telecomunicaciones
"The regulatory challenges of Mexican telecommunications in 2011-2012”
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15.50 a 17.10
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Regulation and Competition
Current status of and outlook for Mexican regulation status. New licenses and new players in the mobile Mexican market. Taxes and its influence in mobile broadband development. Digital Agenda. Interconnection rates.
Juan Gerardo Flores Ramírez, Presidente Comisión de Radio, Televisión y Cinematografía de la Cámara de Diputados
Alejandro Navarrete Torres, Director CINIT - CANITEC
Moderador: Arturo Robles, Presidente de Mobile Monday México
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17.10 a 18.10
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Round table discussions. Tendencies in content delivery and mobile development in Latin America
Developers, handsets/platform providers and operators will analyze and discuss the challenges of establishing profitable business models for all the value chain.
Miguel Vera, Director Digital Media, MTV Networks Latin America
Said Schwarz, Director, Comtelsat networks
Moderator Diego Gamboa, Manager, The Competitive Intelligence Unit
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February 2th |
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TIME
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PANELS
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PART II: Using Advertising & Brands in Social Networks for the Benefit of the Mobile Industry |
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9.20 a 10.00
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Discussion session. Mobile Advertising and Mobile Marketing
Advertising present and future in the Mexican multimedia word. The real possibilities of success for advertising on demand, sponsored contents, etc. Tendencies and trends in mobile marketing. Bin code.
Daniel Getzel, Director General, Mobext
Juan Carlos Nieto, Senior Account Executive, Inmobia
Moderador: Fernando Esquivel, Consultant, CIU
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10.00 a 11.00
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Mobile Social Networks and the Green Future
Challenges and keys to export social network success to mobile world. How to integrate social networks in a mobile advertising campaign taking advantages of public interest topics, such as environment.
Ramón Fuentes Muñíz ,CEO Addcel
Manolo Ruíz, Director de Ventas, Sustenta
Moderador: Sebastián Navarro, Executive Director and Founder, Global Crisis Foundation
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11.00 a 11.20
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NETWORKING
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11.20 a 12.10
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Navigating the Multiplatform Wave & Open Environments
Profiting from the multiplatform advertising environment. Handsets and platforms fragmentation: the big challenge for contents offers. OS. Open OS. HTML 5. (Browser and navigation, interoperability –short codes- , usability. How can the industry enhance this market and take advantage of mobile channel investments.
Pavel Alvarez Pedroza, Marketing Member, Amipci
Moderator: Gabriel Sosa Plata,Profesor e investigador de la UAM Xochimilco Departamento de Educación y Comunicación
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PART III: Redefining the Traditional VAS Offering |
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12.10 a 13.10
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Discussion Sesion. Successful applications. Reinventing traditional products and services
How mobile industry can export/transfer traditional successful contents (as video, games,) to the next generation of VAS. Understanding and leading the "new" user mobile broadband behavior
Emilio Eliaga, Director of Content and Operation, Televisa
Jorge Fernando Negrete Pacheco, Director de Mediatelecom
Moderator: Gabriel Sosa Plata,Profesor e investigador de la UAM Xochimilco Departamento de Educación y Comunicación
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13.10 a 14.50 |
LUNCH
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14.50 a 15.50 |
Location Based Services: the SME Opportunity to breakthrough in Mobile advertising
Demonstration: "Augmented Reality for mobile devices"
Alex Cortés, Director, Realidad Aumentada, Metaio's Partner and Reseller for Mexico
Localization data as enabler of new services and monetization using advertisements. Commerce based in LBS applications. Finding customers in real time.
Joost Van De Velde, Director, KTC
Moderator: Gabriel Sosa Plata, Profesor e investigador de la UAM Xochimilco Departamento de Educación y Comunicación
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PART IV: Understanding and leading the VAS Business Model Evolution |
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16.00 a 17.20
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Discussion sesion. Virtual application stores. Monetizing applications in Latin America
Revenue sharing among the app. Players ecosystems. Handset providers vs operators: Complement of competition? Leveling the revenue pie in app offerings.
Carlos Silva Ponce de León, Senior Alliance Solutions Manager, RIM
Christopher Heinze, Managing Director Latin America, Qualcomm
Federico Gómez Schumacher, Director General, PayPal México
Moderador: Fernando Esquivel, Consultant, CIU
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End of conference |
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*Topics are subject to change at the discretion of the organizers. |
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If you need more information please contact: |
Anabella Marciello
Editora Ejecutiva y Coordinadora Agenda
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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